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  • Buy shares and see them as a good long term investment.

  • Don’t be bothered by short-term fluctuations, as the market is not evaluated on a day to day basis.

  • The shares bought are blue chip, top 25 Morning Star quartile, that evolve over a longer period ( 5 to 10 yrs)

  • This should out perform risk – free investments, such as the money market

  • Poor market conditions offer you the opportunity to increase the market exposure at more reasonable prices.



  • Over the last 24 years their have been more negitive years than positive ones.

  • If you look at shares in blocks of 5 to 10 years the returns have been stable of  around 17%.

  • If you have monitored your shares over a period of no less than 5 years you will never have experienced a negative return, over the last 24 years.

  • This includes the last three big corrections in the market.


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