Novella | jwsparks

Novella

Inspired by a pioneering past of industry and endeavour, Prosperity Living will build a modern landmark that honours and celebrates this proud heritage, creating a place and community for like-minded individuals that’s curated for modern living.

A bright new future for
Birmingham’s B5 Eastside district

Welcome to our collection of loft-style residences curated with an aesthetic of sleek, modern style. expansive, light-filled, luxurious homes built for a new generation of luxury living; one designed for freedom and growth, style and ease. Positioned in the single most connected location of the UK’s second city, Birmingham.

With panoramic views of the city, 5* Hotel level service with 24-hour concierge and maintenance. Be on the inside – it’s your community of like-minded people where you can get involved as little or as much as you want.

An extraordinary collection of brand new 1 and 2 bedroom residences in the heart of Birmingham’s B5 Eastside district.

Smithfield Lofts is an expertly crafted living, working and social space with state-of-the-art amenities including high grade, 5-star hotel standard concierge, residents’ gym, shared lounge, outside gardens, flexible workspace and meeting rooms, free high-grade Wi-Fi, roof terrace, cinema, and games room.

With panoramic views of the city, Smithfield Lofts embodies the values of its creators and its community; all-encompassing work and lifestyle balance. Be involved, be private, dip in and out. It’s your space. Train with friends, with groups or go solo in the onsite gym, book the cinema with friends for the best movies, sports, and events. Relax and unwind in one of our resident lounges or on our private roof terraces.

Coffee? No problem. Need some quiet so you can focus? You got it. A space to collaborate or a serious meeting? It’s all here.

SMITHFIELD LOFTS AT A GLANCE

Reservation deposit £13,149
1 bed prices from £262,995
2 bed prices from £299,995
Loft-style residences curated with an aesthetic of sleek, modern style.
Positioned in the single most connected location of the city.
A thoughtful blend of industrial-luxe design and 21st century style.
State-of-the-art amenities including high grade 5-star hotel standard concierge, residents’ gym, flexible workspace and more

A thoughtful blend of

industrial-luxe design and

21st century style

Fast facts

Smithfield Lofts will bring the finest standards of purpose built residential living to one of the UK’s most important and exciting cities.

6.3 %

Net Yield

£ 262 995

Starting Price

Q1 2026

Completion Date

Over 200 years of history

Smithfield was the name of the iconic wholesale market site in the town center from 1817. The site of a former manor house, it was the place where livestock and other farm produce were traded in various streets up until the new Bull Ring developments c1965.

Rooted in history and influenced by New York’s iconic Meatpacking District the Smithfield Lofts concept will provide a vibrant urban lifestyle woven into the city’s prospering cultural quarter. A great place to submerge yourself in a fusion of city living, hip independents, premier dining and world class arts.

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A New Chapter for Eastside

Designed for a modern connected lifestyle, Smithfield Lofts is dressed to impress.

The design and building materials have been carefully selected to reflect the surrounding mixed character of the area ensuring Smithfield Lofts is intune with the surrounding cityscape.

THE RESIDENIES

Modern curated living

Smithfield Lofts reimagines the way we experience life. With indoor and outdoor amenity spaces bringing limitless possibility to your doorstep. An expansive sun-filled resident lounge boasts comfortable seating, a professional demonstration kitchen, a TV and comfy seating areas. Or head out to beautifully landscaped outdoor space lush with greenery, gardens and lounge seating.

THE AMENITIES

A new thriving destination

Smithfield will be a dynamic place with something for everyone. At its heart will be the new market alongside a festival square and new cultural spaces that will allow Birmingham’s musical and artistic communities to come together.

Alongside the new market and festival square will be business and leisure space, including hotels, cafés, restaurants and bars. The plans also include space for over 3,000 sustainable and modern homes in a green setting, supported by a range of community facilities and green space at Smithfield Park, which will improve wellbeing and biodiversity.

Visit Smithfield Birmingham

Walk

Bullring and Grand Central 7 mins

Birmingham Moor Street Station 11 mins

Bordesley (BBS) Station 13 mins

Drive

Cadbury World 13 mins

Tesco Extra 23 mins

Solihull 29 mins

Train

Birmingham Airport 43 mins

Manchester Picadilly 78 mins

London Waterloo 136 mins

Cycle

Chinese Quarter 3 mins

City Centre 5 mins

Morrisons 9 mins

Development Specification

Kitchen

Bespoke fitted kitchens featuring satin/matt lacquer cabinetry with handle-less doors
Combination of pop-up and concealed electric sockets and data points within kitchen cabinetry
CEA single-lever kitchen mixer tap with arched swivel spout and pull-out handshower in a satin steel finish.
Seimens integrated appliances

Bedroom

Full-height mirrors in all bedrooms
TV points in all bedrooms

Bathrooms & en-suite

Fully fitted bathrooms with high-quality sanitaryware and brushed stainless steel CEA mixer taps and showerheads throughout.
Cuba Cotton White / timber engineered timber flooring
Piano wall-hung WC with easy-clean soft-close seat system, concealed cistern and brushed stainless steel dual flush plate.
Feature vanity unit with Corian counter and integrated basin featuring a linen-lined pull-out drawer.

General

Internal walls, architraves and skirtings painted in a soft grey finish.
Cuba Cotton White / dark timber engineered timber flooring throughout.
Live/work lounge & private working booths
Colour video entry system linked to television and telephone (including mobile phones).

Buying property in Birmingham

Smithfield will be the main beneficiary of a number of key infrastructure projects such as High-Speed 2 (HS2) and the conclusion of the city’s Metro lines which will accelerate the growth of the city’s economy, population, and – subsequently – its property market. The time to secure assets in Smithfield Birmingham is now. Improvements to accessibility will see Smithfield gratefully absorbed into the heart of Birmingham’ s city centre, including the creation of walking and cycling routes, as well as a green pedestrian boulevard helping to connect the Bull Ring to the wider city centre and sustainable transport connections.

The city of Birmingham is now set to be the primary beneficiary of the HS 2 High Speed train link:
• A GBP 4 billion increase in Birmingham’s economic output per year.
• 50,000 additional jobs in the West Midlands (26,000 of which would be in Birmingham/Solihull).
• Average price increases of 7% per annum since 2017 and set to continue in an upward trajectory for many years to come.