𝗪𝗵𝗲𝗿𝗲 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗨𝗻𝗱𝗲𝗿𝘀𝘂𝗽𝗽𝗹𝘆 𝗮𝗻𝗱 𝗜𝗻𝗰𝗼𝗺𝗲 𝗖𝗼𝗹𝗹𝗶𝗱𝗲

House prices are quietly becoming more affordable – but the interesting bit is where that’s happening, and what it really means if you’re investing.

Since 2020, average salaries are up around 20%, while house prices have grown at roughly 1% per year. 

In other words, price‑to‑income ratios are finally easing at the same time as major lenders move from 5x to 6x income multiples. Banks are simply willing to lend more against the same income.

Higher incomes. More borrowing power. 

On the face of it, that looks great. But there’s a problem most people gloss over: supply.

In the UK they are building about 200,000 homes a year when the country needs closer to 300,000 – and delivery has been sliding since 2022.

Put that together and you get a very specific sweet spot:

• Areas where price‑to‑income still makes sense

• Real, repeatable demand from students, key workers, professionals and families

• Nowhere near enough good, well‑run homes to meet that demand

If you’re an owner‑occupier, that’s a window of opportunity.

If you’re an investor, it’s a structural imbalance that can quietly support both income and values over the long term – if you’re selective about what and where you buy, and how the deal is structured.

At 𝗔𝘀𝘀𝗲𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀, this is exactly what we focus on:

• the point where affordability, undersupply and income meet. And we build deals around cash flow first – staged payments, solid operators, clear exits – rather than hoping the market will bail you out.

If you want the one‑page framework we use to look at income, lending and supply before we go near a deal, send me a private DM and I’ll share it.